Promotions, Contests & Offers Policy

31) Promotions, Contests & Offers Policy

Rules for coupons, discount codes, campaigns, contests, referral offers and merchant promotion packages on Koovira, including eligibility, caps, withdrawal and disputes.

1. Scope and applicability
Legal entity	Trishara Ventures LLP operates Koovira as a multi-module digital platform.
Effective date	05/06/2026. Last reviewed: 05/06/2026.
What is covered	Any promotional activity run, hosted or administered on Koovira — discount codes and coupons, campaign offers, cashback and credit rewards, referral offers, contests, giveaways, seasonal sales and merchant promotion packages. Collectively, “Promotions”.
Who is covered	Users who participate in or redeem a Promotion, and merchants, sellers, partners and advertisers who run one on Koovira.
Campaign terms prevail	An individual Promotion may publish its own terms — eligibility, dates, discount, caps, prizes. Those campaign terms apply in addition to this policy, and where they conflict, the campaign terms govern that Promotion only.
Read with	The Terms & Conditions, the Payment & Koovira Credits Policy, the Loyalty / Rewards Policy, the Refund & Cancellation Policy and the relevant module policy.

2. Forms a Promotion can take
Coupons and discount codes	A code applied at checkout that reduces the bill either by a percentage or by a fixed amount. A coupon may carry a minimum order value, a maximum discount amount, a validity window, an overall usage limit and a per-user usage limit, and may be restricted to a specific module or a specific merchant.
Stacking	Coupons are not combinable by default. A coupon can only be combined with another offer if it is explicitly marked as stackable.
Cashback and credit rewards	Rewards issued as Koovira Credits rather than as a discount at checkout. These are earned credits and are governed by section 4 and by the Loyalty / Rewards Policy.
Referral offers	Rewards for referring a new user, payable only when the referred person completes the qualifying action stated in the campaign and passes anti-fraud checks.
Contests and giveaways	Where Koovira runs a contest or giveaway, the campaign terms state the entry mechanic, the judging basis, the entry period, the prize and how winners are notified.
Merchant promotion packages	Paid visibility products bought by merchants — billed one-time, daily, weekly or monthly, for a stated duration, with stated daily impression, click and lead limits. Covered by section 5.
Prize draws	[FOUNDER TO CONFIRM] — whether Koovira will run chance-based prize draws, and in which States and Union Territories, is to be confirmed before any such Promotion is published. Until confirmed, Promotions on Koovira are discount, cashback, referral and skill-based only.

2A. Promoting your own post or story — what it costs and what it does not promise
What you are buying	Placement of a post or story you already own, for a duration you choose, on the network or networks you choose. You are not buying a guaranteed number of views, clicks, followers, leads or sales, and you are not buying a placement position.
Availability	Paid promotion is currently available.
How the price is worked out	Daily amount × number of days × network multiplier. The full figure is shown on the promote screen, with the arithmetic spelled out, before you confirm. There is no separate service fee and no charge you are not shown.
Minimum and maximum	Minimum ₹80 per day; maximum ₹100,000 per day; the amount moves in steps of ₹10.
Durations offered	1 day, 3 days, 7 days, 14 days, up to a maximum of 30 days.
Two networks	Promoting on the Social and Professional networks together is two placements and is charged at ×2 the single-network price. One network is charged ×1.
Reach and results	Koovira does not state or guarantee how many people a promotion will reach. You are buying placement of your content for the duration you choose, on the networks you choose. No audience size is promised.
How you pay	A promotion is paid from your Koovira wallet only. There is no card, UPI or net-banking step at the promote screen — if your wallet is short you top it up first, and nothing is debited until it covers the full amount. The whole amount is debited at the moment the promotion is created, not daily as it runs. 1 Koovira Credit = ₹1. Credits are governed by the Payment & Koovira Credits Policy.
Paying with points	A promotion is paid from your Koovira wallet only, and for a promotion your earned points count in full: credit points, referral points and cashback points can cover up to 100% of the cost, alone or together with money you have added. The usual per-bill limit on earned credit does not apply to promotions.
Tax	Every price shown on this page and on the promote screen is inclusive of 18% GST. The amount you see is the amount debited — no tax is added at the end. Your invoice shows the value and the tax separately.
Discounts	Promotions are never discounted. There is no coupon, promo code, sale price, bulk rate or negotiated rate on a promotion, and a longer package does not carry a lower daily rate. Every promotion is charged at the same published daily rate per network. Any offer claiming to discount a Koovira promotion is not ours.
If you stop it early	A promotion you cancel before its end date stops being shown. Credits already debited for the unused days are dealt with under the Refund & Cancellation Policy; cancellation does not by itself create an automatic refund.
If we stop it	A promotion removed for breaching the Community Guidelines, the Terms, or advertising law is not refunded. A promotion we stop for a fault on our side is refunded in Credits for the days not delivered.
Content rules still apply	Paying to promote content does not exempt it from moderation. Promoted content is held to the same Community Guidelines as organic content, and to the additional rules in section 5 where it advertises a product, service or offer.
Labelling	Promoted content is always labelled as such where it appears. It is never presented as an ordinary organic post.
Changes to price	Prices may change. The price that applies to a promotion is the one shown on the promote screen at the moment you confirm it, and a change never alters a promotion already running. This page always states the prices currently in force.

2B. Packages currently offered
Try a Day — ₹80	1 day · Social network · ₹80 per day per network One day on the Social network. The smallest real test on Koovira — less than the usual minimum spend to try a boost anywhere else.
Starter — ₹240	3 days · Social network · ₹80 per day per network Three days on the Social network. Enough repetition for people who missed it the first day to see it.
Full Week — ₹560	7 days · Social network · ₹80 per day per network Seven days on the Social network, covering both weekdays and a weekend, when browsing habits differ.
Professional Week — ₹1,120	7 days · Social and Professional networks (two placements) · ₹80 per day per network Seven days on the Social AND Professional networks — two placements, charged at twice the single-network rate. For hiring, services, B2B and anything aimed at people at work.
Custom	Instead of a package you may set your own daily amount and duration within the limits above. A package is only a shortcut — it chooses the duration and the networks for you and is charged at the same daily rate.
What a package is not	A package is a shortcut that fills in the duration and the networks for you. It is charged at the same daily rate as a custom budget, it does not buy priority over other promotions, and it does not carry a guaranteed number of views, clicks, followers or leads. Koovira does not state or guarantee how many people a promotion will reach. You are buying placement of your content for the duration you choose, on the networks you choose. No audience size is promised.
Availability of a package	Packages may be added, renamed, repriced or withdrawn. The packages listed above are the ones offered at the time you are reading this page, and the price that applies to your promotion is the one shown when you confirm it.
No bulk or loyalty rate	A longer package is not cheaper per day. Every package above is charged at the same daily rate per network — the package chooses the duration and the networks, nothing else. Promotions carry no discount of any kind.
Prices include tax	Every price shown on this page and on the promote screen is inclusive of 18% GST. The amount you see is the amount debited — no tax is added at the end. Your invoice shows the value and the tax separately.

3. Eligibility, limits and how offers are applied
Account standing	Participation requires a registered Koovira account in good standing. Suspended, restricted or under-investigation accounts are not eligible, and an offer already applied may be withheld pending the outcome.
Validity window	Every offer has a start and an end. A code entered outside its window, or after it has been deactivated, will not apply — including where the page was opened before the window closed.
Usage limits	Offers carry an overall redemption limit and a per-user limit. Once either is reached the offer stops applying, even if the code is still circulating. Limits are enforced at redemption, not at display.
Minimum order and discount cap	Where a minimum order value is set, the discount applies only above it. Where a maximum discount is set, a percentage offer is capped at that amount.
One account per person	Offers are per person, not per account. Using multiple accounts, numbers or devices to claim an offer more than once is a breach of this policy.
Record of redemption	Each redemption is recorded against the account and the order it applied to, together with the discount given. This record is what is used to settle a dispute about whether an offer was applied.
Availability	Some Promotions are limited to specific modules, merchants, cities, membership tiers or user segments, and some may not be available in every State or Union Territory where local law restricts them.

4. Koovira Credits earned from a Promotion
Value	Koovira Credits earned from a Promotion are valued 1:1 in rupees, but they are store credit. They are not cash, they are not withdrawable, and they cannot be transferred or sold.
Per-bill redemption cap	On any single bill, earned credit can cover at most the lower of 15% of the bill value or ₹25. The remainder of the bill is paid from money you have topped up into your Koovira wallet. Topped-up money is not capped.
Exception — promoting your own content	The cap above does not apply to a promotion. When you promote your own post or story, credit points, referral points and cashback points may cover up to 100% of the cost. The reason is that a promotion has no outside payee: it buys placement in Koovira's own feed rather than goods or services from someone else, so spending earned value on it is not a way of cashing that value out. See section 2A.
If the cap leaves a gap	Earned credit is never allowed to exceed the cap to close a shortfall. If your topped-up balance cannot cover the rest of the bill, the payment is declined and you are asked to top up.
Expiry	Earned credit can carry an expiry. Expired credit is not spendable and does not convert into topped-up wallet money.
Reversal	If the transaction that generated a reward is cancelled, refunded, charged back or found to be fraudulent, the reward may be reversed. If it has already been spent, the reversal may leave a negative earned balance that offsets future rewards.
Refunds on a discounted order	A refund returns what you actually paid. A discount funded by a coupon is not refunded as money, and whether the coupon becomes reusable depends on the campaign terms and the reason for the cancellation.

5. Rules for merchants and partners running a Promotion
Honour the offer	A merchant who publishes an offer must honour it for the stated window, on the stated terms, at the stated price. Advertising an offer you cannot or will not fulfil is a breach.
Honest pricing	Do not inflate a price in order to advertise a discount from it, and do not describe a routine price as a limited offer. Savings claims must be measured against a price genuinely charged.
Clear terms	Material conditions — minimum spend, exclusions, quantity limits, validity dates — must be stated with the offer, not only on a separate page.
Paid promotion packages	Promotion packages are bought for a stated duration and are metered against the impression, click and lead limits of the package. Delivery is measured by Koovira's own impression, click and lead records, and those records govern billing.
Charges and taxes	Package charges are billed from the merchant's module wallet, funded from the Company Wallet. GST is applied where the package is marked as taxable. Fees for a campaign already delivered are not refundable.
No guaranteed outcome	A promotion package buys placement and metered delivery. It does not buy a guaranteed number of orders, leads, ranking position, conversions or revenue.
No manufactured engagement	Do not generate artificial impressions, clicks, leads, installs, reviews or ratings for your own or anyone's campaign, and do not incentivise a positive review as the condition of an offer.
Lawful promotion	Merchants remain responsible for complying with applicable Indian advertising, consumer, tax, sector and messaging rules for the offers they run, including for any prohibited or regulated category.

6. Abuse, withdrawal and changes
Prohibited participation	Duplicate or fake accounts, self-referral, referral rings, bots or scripts, code-guessing or bulk code testing, reselling or publishing codes meant for a specific person or segment, chargeback abuse, and order-and-cancel patterns run to farm rewards.
Consequences	Koovira may cancel the offer, reverse the reward or discount, void an entry or a win, restrict or suspend the account, and recover amounts wrongly obtained.
Errors	Where a Promotion is published with an evident error — a wrong price, a wrong discount, a wrong reward amount, a code that escaped its intended audience — Koovira may correct or withdraw it, and may decline or reverse redemptions made on the erroneous terms.
Withdrawal and modification	Koovira may modify, suspend, shorten or withdraw a Promotion, including for abuse, technical failure, supply problems, legal requirement or a merchant's non-performance. Where a Promotion is withdrawn, redemptions already validly completed are honoured.
No entitlement	An offer being shown to you, or having been available to you before, does not create an entitlement to it. Offers are discretionary and are not part of the price of any product or service.
Technical failure	Koovira is not responsible for an entry or redemption that fails to reach us because of your device, network or a third-party service. Where our own systems fail, we aim to restore the position you would have been in.

7. Data, publicity, disputes and grievances
Data used	Participation data — entries, redemptions, referral links, the orders an offer applied to and anti-fraud signals — is processed to run the Promotion, prevent abuse and meet legal and accounting obligations, as described in the Privacy Policy and the Data Retention Policy.
Publicity	Koovira will not publish your name, photograph or entry as promotional material without your consent, other than any announcement expressly required by the campaign terms you accepted when entering.
Marketing consent	Entering a Promotion does not by itself sign you up for marketing messages. You can manage your communication preferences and consents in the Privacy Center.
Disputes	If an offer did not apply, a reward did not arrive, or a reward was reversed, raise it through support or our Grievance page. Koovira's redemption, delivery and billing records are the reference for resolving it.
Grievance officer	Unresolved complaints about a Promotion may be escalated to our Grievance Officer, within the timelines published on that page.
Policy updates	Koovira may update this policy with a new version. The version in force when you entered a Promotion governs that entry.

This policy is part of Koovira's India compliance framework under the Information Technology Act, 2000, IT Rules, 2021/2023, DPDP Act, 2023, CERT-In directions and applicable consumer/payment rules. It should be read with the Terms, Privacy Policy, Payment & Koovira Credits Policy, Loyalty / Rewards Policy, Refund & Cancellation Policy, Grievance Officer page and module-specific policies.